Archive for June, 2010

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Technology Summary

To Reveal a Product’s True Cost An Environmental Tax?

Sometimes, simple acts such as going to the grocery store can turn into a moral dilemma. Is it better to choose the piece of organic fruit produced on the other side of the country or the non-organic version grown locally, 50 miles away? Are the benefits of chemical-free shampoo worth an extra 5 bucks a bottle? Will I really be able to enjoy a cheap chocolate bar knowing that the growers of the cocoa beans were likely not fairly compensated?

As much as I’d like to say that I always buy the product that is environmentally safe and sustainably produced, in reality, that’s not always the case. First, the sheer amount of information required to be able to distinguish between products is staggering. You need facts regarding environmental impact, transportation costs, and fair trade practices, to name just a few. And there are plenty of misinformation and greenwashing campaigns out there to steer you in the wrong direction.

Second, of course, there are times when the high cost of an ethically made product turns me off from buying it. Even consumers with the best of intentions have their breaking points.

The thing is, companies who go out of their way to implement sustainable practices endure a greater cost of production. Sure, they can sometimes capitalize on this by marketing to conscientious consumers who are willing to pay a bit more, but the fact remains that in today’s system, environmentally minded production is punished.

On the other hand, companies who move their factories (and jobs) to developing countries with lax environmental standards and cheap labor are able to make products at a fraction of the cost and undercut their competitors (while shipping materials and finished goods all around the world and adding to our greenhouse gas problems).

The way it’s set up, high environmental standards in one country drive companies to relocate in places where it’s permissible to pollute in order to compete in the marketplace. Chaco, the Colorado-based athletic sandal company, is a prime example of even a well-intentioned company being forced to follow suit to maintain competitive pricing on their products. In fact, 95% of all footwear in the world is produced in China, whose poor environmental regulation and sometimes dangerous environmental problems are well known.

With current talk about cap and trade emissions programs, this phenomenon may only get worse.

So how do we even the playing field and reward companies for good business practices?

When I think about this problem, I keep coming back to an idea I encountered in a casual conversation with a stranger while traveling. I can’t remember his face or his name, but his idea has stuck with me and festered in my mind for the better part of a year. His take was that putting the financial burden of environmental responsibility on the companies just doesn’t make sense for the reasons I’ve given above. In a global marketplace, it renders companies less competitive than those that operate free of environmental and labor regulations.

Wouldn’t it make more sense to put an “environmental impact” or “ecological footprint” tax on the product itself?

Ugh, a tax?

Initially, I didn’t warm to the idea either. But think about it: adding a tax proportionate to a product’s ecological and social footprint eliminates the cost advantage of irresponsible production. All those environmental costs that are currently not included in our economic system would be factored in and would increase the price of unsustainably made products.

This, in turn, would make moral dilemmas at the grocery store much easier. Is it more sustainable to buy distant, organic produce or local, non-organic produce? The tax-adjusted pricing should inform my decision. Can I afford the chemical-free shampoo? Yes, because the price of its chemical-laden competitors would be raised through the environmental impact tax and eliminate the cost advantage of choosing that product.

The money raised from the tax could fund its implementation and other sustainable programs such as public transportation (high speed rail, anyone?) and alternative energy. Perhaps it could even make a dent in our gaping budget deficit.

Won’t this cost me money?

You may be thinking, “Sure, that’s a good idea in concept, but that will raise my bills – grocery, clothes, everything.” Well, yes, that’s true. But maybe if we see the true cost of the products we casually consume, we can make a more informed decision about what is really necessary to our lives.

Additionally, programs such as this often have the greatest impact on the poor. But this could be compensated for by using some of the tax revenue for need-based assistance programs.

Regardless, running an economic system on the assumption of infinite resources is fundamentally flawed. Currently, environmental impacts such as air pollution, water pollution, and deforestation are not factored into the cost of a product: they are considered “externalities.”

These costs need to be included in the system in a way that does not punish those who engage in sustainable business practices. By taxing a product’s environmental impact, it levels the playing field for the consumer.

Disclaimer

Of course, I am not an economist or policy guru. I don’t know how to implement such a tax or if it would even be possible (though compared to creating a carbon trading market, perhaps it’s not that difficult). This is only the musing of a concerned, intelligent citizen trying to brainstorm ways to make our economic system fit within the bounds of our ecological constraints.

What do you think? Would such a tax have a beneficial effect on our production system? Join the conversation over at our website!

Jill Mueller is a conservation biologist, avid cyclist, and freelance writer. She has combined forces with a good friend and dietitian to start The Barefoot Badger, a blog promoting healthy, sustainable living. Check us out!

PostHeaderIcon Healthy Water


Healthy Water

We’ve all read the stories about how municipal water systems in the United States are contaminated with toxins such as  lead, mercury, copper and even bacteria. In some parts of the country, stories of raw sewage leaks into fresh water supplies have made the news. And, people have reacted by drinking expensive bottled water as a supposedly healthier alternative to ordinary, inexpensive tap water.

City Water Supplies Are Safe

Of course, the truth about the safety of the nation’s municipal water supplies has finally come forth – drinking water from household taps virtually anywhere in the country is safe, pure and incredibly inexpensive. And, we’re learning that bottled water isn’t as healthy for us as we first thought. 

Get Off The Bottle

First there’s the plastic container, or bottle itself.  That convenient, plastic water bottle we’ve gotten used to carrying around is made from plastic material that contains cancer-producing toxins called phthalates.  These toxins actually leach into the water in the plastic bottle and accumulate in our bloodstreams.  Studies show that the concentrations of phthalates in our systems are increasing with each generation, mainly as a result of drinking water bottled in toxic plastic containers. 

Plastic is Hardly Boidegradable

These plastic bottles aren’t biodegradable.  Plastic throw-aways now represent at least 25% of the contents of our landfills.  And plastics won’t break down for around 10,000 years – some plastics can take even longer to degrade.  So our healthy-water myth has turned into a big health hazard.  What can people do?

A Nice and Effective Alternative

Fortunately, there are many easy and inexpensive alternatives to our drinking water challenges.You can easily install a simple charcoal-type filter system on your kitchen faucet. These inexpensive filters can remove up to 99.9% of heavy metals and other toxins that may (or mostly may not) be present in your city’s drinking water. And you can now buy a portable water filtration system that’s as convenient as your old plastic sports bottle, but the bottle is not made of toxic materials.

Cheap Filter Removes Most Contaminants

The filters that can be attached to your kitchen faucet are cheap (generally under $50) can be found at most hardware stores, reduce chlorine and heavy metals, and generally make your tap water taste better.  For example, the Brita system costs about $20 – 40 for a starter set, and $20 for each replacement filter.  It will filter about 100 gallons of drinking water and lasts for about 4 months.

Portable Filtration is the “Wave” of The Future

For about the same price, you can now get a 16 ounce portable water filtration system from Back to the Tap, which actually filters as you drink.  It uses a number 4 LDPE plastic bottle, which is the kind of plastic that doesn’t normally leach phthalates.  The filters are replaceable, and you can refill anywhere with plain tap water.  It can be refilled about 300 times, and that’s 300 disposable plastic bottles you’re not throwing into already full landfills.

Going green does take some conscious thought and careful planning, but it’s getting easier every day to go green.  In this case, you will be rewarded with better health and less plastic in landfills – and more money in your wallet.  Remember – bottled water costs MUCH more than gasoline, per gallon. So, save your health and the environment and tons of cash – by drinking water from your own household tap!

There’s no reason to poison your family and spend thousands of dollars just to have a clean home. Clean your house with simple and pure natural cleaners – and save enough money for a really nice vacation! Want to find out how to go green, save money and save Planet Earth? Click HERE to find out how being green can save you green!


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PostHeaderIcon Have You Got Earthday Business


Have You Got Earthday Business

The sun is shining across the hills of West Cork as I listen to the story of Earthday told by a team of evangelists with nothing but Earthday business on their minds. In 2008, visionary Simon Ford started a group to bring like-minded, positive people together in socially conscious activities. He called the group Social Traffic and right now that group has Earthday business on its mind.

The group’s first major campaign centers around Earth Day with an event named, Earthday Birthday a global birthday party for Mother Earth. Earthday 2009 and the celebrations that will go with it is all set to clamor its way across the social media landscape like some all embracing vine, covering the sometimes harsh elements of the online world with a softer, greener facade which many hope will last for more than a lifetime.

Earthday 2009 is a global celebration and a day to spread awareness of people’s destructive impact on the planet. But before you jump right in there and start changing the world on a massive scale here’s a few simple things you can do to make a difference right now, tomorrow and every single day after that.

Here’s my list of top five things to do to celebrate Earthday 2009 and reduce your impact on our planet;

1. Plant a tree or two. If you’re feeling energetic plant a whole field full.

A tree will absorb CO2 and other forms of pollution, provide a home to hundreds of creatures, help to create and retain soil and performs a whole host of other ecological functions. And, in case you needed a reminder, will leave a lasting legacy of your time on the planet.

2. Walk to work for a day, a week or a whole month. You’ll feel better and the earth will be a much healthier place to live too.

You might even want to think about joining a car sharing scheme and make it a permanent part of your work life balance to drive to work only one day a week and sleep the other four in the passenger seat while someone else does all the hard work!

3. Dry your dishes naturally. Turn off the dishwasher at the dryer stage of the cycle and leave your plates and cutlery to dry themselves for a change!

4. Turn off all your plug sockets before bed. Maybe spend the evening in the dark for one day a week and treat the kids to a few ghost stories before bedtime!

5. Don’t be a water importer.

Get rid of your supply of bottled water, keep a jug of fresh tap water in the fridge and reduce the damage we do to the environment by producing plastic bottles to hold gallons of mineral water that tastes no different to the clear, fresh water that is piped through your home.

So, if you’ve got business on your mind this Earthday, perhaps you should take a few minutes to look around you and realise how precious our planet is and how beautiful that small piece of turf is right outside your window.

If you want to know more about this subject and how you can make a difference take a look at this great squidoo lens all about Earth Day Birthday right now.

Neil Ashworth is a member of Simon Ford’s Social Traffic Team who are raising awareness of environmental issues using the power of social media marketing to support the Earth Day Birthday campaign.

Titan News Episode - Part Three


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PostHeaderIcon The Environmental Plenty Compared With Those Who Are Tested in the Sore Barren Arid Desert


The Environmental Plenty Compared With Those Who Are Tested in the Sore Barren Arid Desert

Life has so many contradictions. It was a privilege and joy to take a colleague friend, who had very little of this world’s goods, to the local supermarket in Kenya and encourage him to buy whatever he and his family required along with a little treat for his children. To be able to pay at the checkout desk was an honour.

He and his family lived in a food desert. They had maize and rice but not much more. Margarine and sugar and one or two other products would make their life a little better for a little while.

Jesus Christ, Who was King of Kings and Lord of Lords, lived in the desert praying and fasting for forty days. Having been there at the north end of the Dead Sea it is stoney, hot, barren, and dry. Reading the account of what happened in the early Chapters of Matthew or Luke can challenge our crazy consumption lifestyles.

To show concern and care for our environment may involve fasting from various habits and foods we have become used to and have taken for granted. The sin element has to be dealt with, and sin is a word from which people shy away in these present times, but most of the suffering is the direct consequence of sin, and there can be no hiding from that fact.

When you see children who should be at school having to walk miles daily to fetch water can make me angry! All we have to do in ‘the west’ is turn on the tap and there we have clean clear water. When we flush the toilet the efficient sewerage system does the rest.

But, in Kenya, and in many other nations, the lack of fresh water and the total absence of sewerage is the cause of so many serious illnesses and diseases. Much of this could be rectified within a few months if the leaders of the nations were genuinely concerned and interested.

There are no quick solutions to remedy the massive issues facing those who are truly poor, but there are solutions which could start to become operational by a different type of leadership, where corruption could be by-passed. People working and serving in the Aid Agencies are normally in this fight against poverty for years and they realise that it is a long haul, where change comes slowly.

I have just thought of a phrase. I am out to change the world by seeing one person at a time converted to Jesus Christ. Visiting some of the projects in Kenya and Uganda is proof of what just can be done, but oh how they need a little more financial resources.

To provide water for people by piping it through filters can make such a massive difference to households and families and entire communities.

If only Governments would make this a priority, but that would depend upon radical leadership which might shake supporters but would certainly benefit those in need.

Are there leaders out there who would be willing to take such a political risk? The rewards would be enormous and surprising, as the blessing of Almighty God would fall upon these leaders and nations.

Many can chase wealth and power, rather than humility, service and selflessness.

The consequences of greed and corruption cause devastation in the lives of millions, and the greedy and corrupt appear to be unaware of that. Are they so blind? Remember, we all have to appear before the judgment seat of Almighty God one whether we want to or not!

O, to send farmers where we have sent fighters and water experts where we have sent warriors and sewer layers where we have sent soldiers.

The environment is more than soil and waves and icebergs. Care for the environment is demonstrated by our care for people.

Many in ‘the west’ are trapped in a wealth culture just as millions are caught in the poverty trap. Release and deliverance and freedom is possible. In which ways can we move forward and help? If there are any in leadership reading this article then the responsibility is yours and mine.

Sandy Shaw.

Sandy Shaw is Pastor of Nairn Christian Fellowship, Chaplain at Inverness Prison, and Nairn Academy, and serves on The Children’s Panel in Scotland, and has travelled extensively over these past years teaching, speaking, in America, Canada, South Africa, Australia, making 12 visits to Israel conducting Tours and Pilgrimages, and most recently in Uganda and Kenya, ministering at Pastors and Leaders Seminars, in the poor areas surrounding Kampala, Nairobi, Mombasa and Kisumu.

He broadcasts regularly on WSHO radio out of New Orleans, and writes a weekly commentary at http://www.studylight.org entitled “Word from Scotland” on various biblical themes, as well as a weekly newspaper column.

His M.A. and B.D. degrees are from The University of Edinburgh, and he continues to run and exercise regularly to maintain a level of physical fitness.

Sandy Shaw
sandyshaw63@yahoo.com

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