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Archive for April, 2010

To Reveal a Product’s True Cost An Environmental Tax?

Sometimes, simple acts such as going to the grocery store can turn into a moral dilemma. Is it better to choose the piece of organic fruit produced on the other side of the country or the non-organic version grown locally, 50 miles away? Are the benefits of chemical-free shampoo worth an extra 5 bucks a bottle? Will I really be able to enjoy a cheap chocolate bar knowing that the growers of the cocoa beans were likely not fairly compensated?

As much as I’d like to say that I always buy the product that is environmentally safe and sustainably produced, in reality, that’s not always the case. First, the sheer amount of information required to be able to distinguish between products is staggering. You need facts regarding environmental impact, transportation costs, and fair trade practices, to name just a few. And there are plenty of misinformation and greenwashing campaigns out there to steer you in the wrong direction.

Second, of course, there are times when the high cost of an ethically made product turns me off from buying it. Even consumers with the best of intentions have their breaking points.

The thing is, companies who go out of their way to implement sustainable practices endure a greater cost of production. Sure, they can sometimes capitalize on this by marketing to conscientious consumers who are willing to pay a bit more, but the fact remains that in today’s system, environmentally minded production is punished.

On the other hand, companies who move their factories (and jobs) to developing countries with lax environmental standards and cheap labor are able to make products at a fraction of the cost and undercut their competitors (while shipping materials and finished goods all around the world and adding to our greenhouse gas problems).

The way it’s set up, high environmental standards in one country drive companies to relocate in places where it’s permissible to pollute in order to compete in the marketplace. Chaco, the Colorado-based athletic sandal company, is a prime example of even a well-intentioned company being forced to follow suit to maintain competitive pricing on their products. In fact, 95% of all footwear in the world is produced in China, whose poor environmental regulation and sometimes dangerous environmental problems are well known.

With current talk about cap and trade emissions programs, this phenomenon may only get worse.

So how do we even the playing field and reward companies for good business practices?

When I think about this problem, I keep coming back to an idea I encountered in a casual conversation with a stranger while traveling. I can’t remember his face or his name, but his idea has stuck with me and festered in my mind for the better part of a year. His take was that putting the financial burden of environmental responsibility on the companies just doesn’t make sense for the reasons I’ve given above. In a global marketplace, it renders companies less competitive than those that operate free of environmental and labor regulations.

Wouldn’t it make more sense to put an “environmental impact” or “ecological footprint” tax on the product itself?

Ugh, a tax?

Initially, I didn’t warm to the idea either. But think about it: adding a tax proportionate to a product’s ecological and social footprint eliminates the cost advantage of irresponsible production. All those environmental costs that are currently not included in our economic system would be factored in and would increase the price of unsustainably made products.

This, in turn, would make moral dilemmas at the grocery store much easier. Is it more sustainable to buy distant, organic produce or local, non-organic produce? The tax-adjusted pricing should inform my decision. Can I afford the chemical-free shampoo? Yes, because the price of its chemical-laden competitors would be raised through the environmental impact tax and eliminate the cost advantage of choosing that product.

The money raised from the tax could fund its implementation and other sustainable programs such as public transportation (high speed rail, anyone?) and alternative energy. Perhaps it could even make a dent in our gaping budget deficit.

Won’t this cost me money?

You may be thinking, “Sure, that’s a good idea in concept, but that will raise my bills – grocery, clothes, everything.” Well, yes, that’s true. But maybe if we see the true cost of the products we casually consume, we can make a more informed decision about what is really necessary to our lives.

Additionally, programs such as this often have the greatest impact on the poor. But this could be compensated for by using some of the tax revenue for need-based assistance programs.

Regardless, running an economic system on the assumption of infinite resources is fundamentally flawed. Currently, environmental impacts such as air pollution, water pollution, and deforestation are not factored into the cost of a product: they are considered “externalities.”

These costs need to be included in the system in a way that does not punish those who engage in sustainable business practices. By taxing a product’s environmental impact, it levels the playing field for the consumer.

Disclaimer

Of course, I am not an economist or policy guru. I don’t know how to implement such a tax or if it would even be possible (though compared to creating a carbon trading market, perhaps it’s not that difficult). This is only the musing of a concerned, intelligent citizen trying to brainstorm ways to make our economic system fit within the bounds of our ecological constraints.

What do you think? Would such a tax have a beneficial effect on our production system? Join the conversation over at our website!

Jill Mueller is a conservation biologist, avid cyclist, and freelance writer. She has combined forces with a good friend and dietitian to start The Barefoot Badger, a blog promoting healthy, sustainable living. Check us out!

The Benefits of Solar Energy | OC Green Blog

Utilizing solar energy or the power coming from the sun’s rays has many benefits. Let us take a closer look on each of them.

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USA – China – A G2 For Climate and Economy?

China appears to view global warming as an economic issue, Obama’s administration is primarily focused on the current economic crisis as well, but climate change is also a serious crisis and a threat to the world’s economic system itself with all its present and predicted impacts. Don’t these global problems require an integrated economic and environmental strategy? The hypothesized summit between Barack Obama and the Chinese president, Hu Jintao, could be an important step to accelerate urgent actions needed both to face the global economic downturn and to build a solid climate pact.

China, in its last 5-year plan, sets targets to reduce national energy intensity (energy used per unit of GDP) by 20% between 2006 and the end of 2010. According to Deborah Seligsohn, China Program Director on Climate, Energy and Pollution of the World Resources Institute, this target seems to be realizable given their latest remarkable record (-1.8% in 2006, -3.7% in 2007, and -4.2% in 2008.) Last month Hillary Clinton met experts from the Asia Society and the Pew Centre for Climate Change that together wrote a report that could help the creation of this US-Chinese partnership on climate change. But the good examples from China, although not directly referred to CO2 emissions, and Obama’s ambitious plan on energy and climate will need decisions from other 13 countries (or federations such as the EU), including Russia, India, Japan to get 80% of world’s emissions “under control”. Nowadays the other 173 countries account for about 20% of total CO2 emissions, but population increase and old development patterns could dangerously increase their “pollution share” in the future: every nation will be then required to cut the CO2, but large amount of money are needed to do so. Where will our leaders take Dollars, Yuan or Euros these days?

Next steps: -264 days to COP15:
Two events along the path to Copenhagen will take place in Bonn from March 29th to April 8th: the 7th session of the AWG-KP (Ad Hoc Working Group on Further Commitments for Annex 1Parties under the Kyoto Protocol) and 5th session of the AWG-LCA (Ad Hoc Working Group on Long-term Cooperative Action under the Convention). As we can read on the UNFCCC website “this is the first of three planned negotiating sessions before COP 15 in December” and can hopefully prepare a good ground for delegations and political leaders to decide upon.

Written by Luca Marazzi on behalf of Responding to Climate Change.

For further information on Climate Change please visit the Responding to Climate Change website – http://www.rtcc.org

Article Source: http://EzineArticles.com/?expert=Luca_Marazzi

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Buy Used: Green Tip

A lot goes into making new products; energy, fuel, non organic materials and more. If we buy more items used, we will use less of the things that contribute to hurting God’s planet. Plus, we are being good stewards by making the most of everything we buy and use!

Some things we can buy used:

* movies. what’s the difference, really. used is cheaper, the same and better for the planet.

* music. see above.

* clothes. thrift stores can save you tons of money as well.

* books. buy them used or go to the library.

* cars. how used is up to you.

* furniture and appliances. garage sales and eBay are great places to start.

* homes. old houses are cool anyway.

* household items. there are many items you can pick up at a local good will or garage sale that are just as nice as going to the store and buying new.

* electronics. just be careful and always try it our before you buy.

* bikes. have you ever seen the price tag for a new bike recently. yikes! buy used and ride the bike as often as you can instead of driving. Double green for your trouble! lol.

* video games and systems. places like game stop are great. you can buy used, beat the game and then trade it in for another used game. too cool, right?

* toys. obviously clean and good condition are key here. if you look you can find some goodies. i have found a lot of cute items that my kids love.

As you can see, there are many ways we can help contribute to being good stewards of God’s planet. Including, buying used and spending our money wisely!

Copyright © Green Christian Network, All Rights Reserved

About the Author: Cindy Taylor is a Christian stay at home Mom who love the Lord and cares about God’s planet. You can see her passion and writing at her website, Green Christian Network (http://greenchristiannetwork.com).

Blogging Sustainability Pt.1

Helping Kids Care: Ideas For Earth Day and Beyond

Earth Day is April 22, and while it’s important to get involved on this day, there are things we can do as families that will make a huge impact throughout the year.

It starts with helping our kids to celebrate the world in which we live, and it continues with helping them to love it so much that they want to do everything they can to help protect it. Here are six ideas to help your kids celebrate and care for our earth:

1. Get out and enjoy it. Researchers are now saying that simply getting kids outside in nature may be the most effective way to raise their awareness of environmental issues. Suddenly, these problems that they hear about on the news and in the classroom have a real impact on their daily lives. They see firsthand how a forest or a beach or a tidepool or a meadow is teeming with life, with ecological relationships that are interdependent, delicate and complex.

To encourage your kids to get out there and enjoy the natural world, you may have to purposefully inject some extra excitement in the idea, but just at first. Take your dog (or a friend’s dog) for a walk in the woods. A dog’s love for nature, and subsequent enjoyment of it, is infectious. Create a list of things to find and make your adventure into the outdoors into a scavenger hunt.

If possible, and if your kids are old enough to be by themselves out there, find a safe place for them to play in a natural environment. Allow them to go there to get away, to sit and think or to talk with their friends. Make a point to get the kids out in nature every day. Better yet, go with them.

2. Watch “An Inconvenient Truth” as a family for inspiration. Invite some of your children’s friends over to watch it with their parents and talk about some initiatives that you can each commit to or some larger projects that you can work on as a neighborhood or community.

3. Help your kids learn about endangered animals. Together, look into organizations that help endangered animals and see how you can get involved.

4. Reduce and re-use, then recycle. Lots of kids get excited about recycling. Fewer are into reducing or re-using. Model to your children a healthy pattern of consumption. Talk frequently about the many benefits (which go way beyond environmental) of living a simple life and of being wary of a lifestyle of mass consumerism. As kids spend more time outside and less time at the mall or watching television advertisements, this shift may feel increasingly more natural to them.

5. Teach your kids about potentially harmful chemicals and how they can be everywhere in our world: in the foods we eat, in the supplies we use to clean the house, in our paint, in our cosmetics, in our lawn care products. Turn the search for these things into a game and allow your kids to be detectives, learning about and seeking out these harmful chemicals and then finding natural alternatives.

6. The next time you take the kids to the grocery store, see how you can minimize the amount of packaging that you purchase. We have been known to purposefully not purchase an item because of the manufacturer’s use of wasteful packaging. It won’t take long for the kids to realize that the best item in the store for minimal packaging: raw fruits and vegetables.

In our family, the more we can make these life changes into a game, the more apt the kids are to follow suit. Help your kids to understand how one person really can make a difference (especially when that person is part of a committed family or group) and review often the personal impact that you all have made.

Jamie Jefferson writes for Momscape.com and Susies-coupons.com, where you’ll find discounts on ethically-made natural beauty products as well as coupons for green living and organic products.

Solar Building Blocks

A Carbon Footprint is Impacted by Fugitive Refrigerant Gas Emissions

The United States and a host of other foreign countries are focusing on fugitive emission tracking for certain industries. The goal is to identify the amount of substances that are emitted into the atmosphere when a refrigerant gas leak occurs. This will give government officials at the EPA a better understanding of the amount of greenhouse gases harming the environment each year and contributing to global warming due to the ineffective management of refrigerant gases.

Fugitive emission takes place when an unexpected leak of a hazardous substance occurs in a system and the discharge is not contained in a vent, stack, or duct. This may be caused by a component failure, poor servicing, or a breakdown in some industrial process. When a system containing refrigerant leaks, these high global warming potential substances cause damage to the atmosphere. Certain refrigerant gases are not broken down in the atmosphere and end up entering the stratosphere and destroying the protective ozone layer over time.

Across the U.S. economy, refrigerant gases or fugitive emissions equal over 300K tons of carbon dioxide each year. Other countries have similar or worse outputs. Many environmental regulations, such as The Montreal and Kyoto Protocols, exist to reduce the escape of harmful substances, like refrigerants, into the atmosphere over time. There are additional goals to reduce the potential for global warming in the near future and to improve air quality in the long term by reducing the emissions refrigerant gases.

A select few refrigerant gases have multiple detrimental effects on the environment. Not only are they ozone depleting substances but they are also chemicals with a high global warming potential (GWP) which places them into the category of greenhouse gases which lead to global climate change. For many reasons, it is important to effectively monitor, track, and report refrigerant gas usage.

The EPA has finalized its rules pertaining to any fugitive emission occurrence, whether through evaporation or a leak. The regulations apply to several industries, including existing and newly constructed facilities with systems using refrigerant gas in their workplace heating and cooling systems. Other industries are industrial chemical manufacturing, electric services, pulp and paper mills, and petroleum refinancing.

Tracking fugitive refrigerant gases is required by facilities owning or operating HVAC-R systems or by manufacturers who produce them. The EPA has identified a number of dangerous compounds, among them chloroflurocarbons, hydrofluorocarbons, methyl bromide, halons, methyl chloroform, and carbon tetrachloride.

A particular concern for fugitive emission problems is with refrigerant gas, because it contains chloroflurocarbons and hydrofluorocarbons, two primary contributors to the weakening of the ozone layer and the increase in greenhouse gas volumes. Furthermore, refrigerant gas is used across many industries in refrigeration and cooling units, ventilation and air conditioning systems, and fire protection systems.

When a fugitive emission occurs, businesses are required to track the refrigerant leak rates and report annul refrigerant usage it to the EPA. One of the primary emissions scopes, fugitive refrigerant gas emissions are an integral part of an organizations carbon management requirements. Of the utmost importance is the determination of the HVAC-R system that is leaking and the capturing of the service event detail related to fixing the leak. Systems containing refrigerant gases must be inspected by EPA certified technicians and all service events must be logged when refrigerants are handled.

The new fugitive emission regulations provide a more standardized approach to thresholds identified by the U.S. Clean Air Act at the direction of the EPA. These include continuous monitoring, tracking of leaks, and reporting of leak repair, and containment.

Web applications and specialized tools can increase an organization’s efficiencies related to HVAC-R system maintenance, improve accuracy of refrigerant inventories thus saving money, and turn manual processes into a centralized, automated work flow. Development firms who specialize in the area. They ensure compliance and reduce the likelihood of substantial fines.

Daniel Stouffer, Product Manager at Verisae, has more information about fugitive emissions management. Refrigerant Tracker makes it easy to monitor, manage, and report refrigerant gas usage across multiple locations. Learn more at: http://www.Refrigerant-Tracker.com

science-news,callin,opinion of Invasion Earth

EarthDay Birthday Celebration Means Brainstorming Ideas

EARTH DAY IS A SPECIAL DAY – There is a special day each year that was established in 1970 by Gaylord Nelson to raise awareness in individuals, communities, towns, governments and countries about the state of our earth.

We have come to realize that our Blue Marble has finite resources. Once human greed and actions of indiscretion removed or destroyed our land, water, and air it would take thousands of years to repair our fragile planet, if ever.

OUR CHANGING WORLD Many had no concept of the untold repercussions upon all living organisms that would result from thinking only of how to take from the earth and not give back or preserve. We are feeling the effects in our escalating human diseases, loss of rain forests that filter our air, changing climates bringing drought, tornadoes, hurricanes, earthquakes or floods. We are observing the rapid extinction of plants and animals both on land and in our oceans.

INCREASED AWARENESS Due to the heightened awareness from past Earth Day Celebrations many have championed for preservation and replenishing our Earth. This year we hope to far surpass the original 20 million people who were involved with that first Earth Day almost 40 years ago. The need is more pressing and urgent. Our landfills are over-burdened and farm animal waste seeps into our water supplies. We scrape coal from the ground and leave eroded denuded rock. We need to find technological methods to secure nuclear waste, stop air pollution and clean up the invisible acid rain that harms every living thing.

LAWS CAN BE ENACTED Countries around the world have created governmental committees and agencies to spearhead environmental clean up and to oversee improved management of natural resources. We should legislate for better programs and ways to protect our earth. The spirit of the day includes binding people together by simply stating the cause through slogans, posting them on banners in public places and using them as public service announcements.

BUILD COMMUNITY AND AWARENESS WITH MOTTOES Slogans solidify the main theme for each year’s celebration. You may want to emphasize the grand scheme of things or focus on a particular issue. There may be off-shoots from different organizations as they gather support for their favored area. One group may consider the rivers and streams where their people fish and recreate as the top priority. Others may focus on trees, natural preserves, and all aspects of wood and forests. People living in mountain ranges may emphasize the importance of clean air and fight to prevent acid rain. Villages that live on the coasts want to keep their fisheries alive with clean oceans.

GET INVOLVED BY BRAINSTORMING SLOGANS Suggestions for stimulating discussion, approaching the issue of slogans and having fun at the same time:

1. Meditate on the idea of Earth Day. What does your intuition tell you?
2. Look around and take notice how pollution effects you? What is the most important issue?
3. Read the paper, listen to the radio, or search the latest news online. What current event topic comes up most often?
4. Talk with friends, family, community and congregation members. Get some opinions.
5. Join an environmental group in your region and read their articles.
6. Create a survey.
7. Now that you’ve got the juices flowing, begin writing the main ideas.
8. Use as many words to describe the themes and then see if any phrases or words cover these ideas.
9. Are they catchy like the hook of a song or the repeating stanzas?
10. Would the phrase fit on a button or shirt?
11. Are the words powerful? Would they motivate others to action?
13. Are the words emotional? Do they touch the heart with meaning?

http://budurl.com/EarthDaySlogan – See a list of slogans that have been used in the past or have been proposed by others visit this Hubpage
http://www.eventslisted.com/eventlaunchstrategies/ – Learn more about the Social Media aspect of EarthDay and the power of the internet and people working together towards one goal.
Please write to me if you have ideas for EarthDay Birthday Celebration Slogans.

Debby Bruck, CHOM. believes hope and healing can be accomplished through homeopathy. She sees the good in all people and prays that the people of the world will work together to repair the earth. Every little good act makes a better world.

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The Plastic Bag: Ban Or Save?

As part of the conservation and environmental movement worldwide there are several campaigns aimed at banning the plastic bag. These fit in perfectly with going green at home and with our longer term life styles.

A quick search on the web will take you to the San Francisco Bay Area, “Bay vs Bag”, to the Daily Mail’s (UK) “Banish the Bags” as well as similar situations in Canada, Holland, China, elsewhere in the US and even Zanzibar.

A lot of the focus is based on the damage done to wild life, including sea mammals and birds; the effects on waste and the average number of bags used per person in different countries. In one of the lists I saw, Singapore was topping the list at 625 bags.

One of the targets is to reduce by 10% the yearly consumption of these bags.

On the other hand there are also “Save the Plastic Bag” campaigns, with the plastic industry behind it. Their main focus is highlighting what they call misinformation. Their points are based on “exaggerations” on the damage done to wild life; errors in how plastic bags are made (from ethane gas that would otherwise be burnt and not petroleum); effects of co2 vs methane; potential job losses and so on.

On the banning side of the argument, there can be exaggerations as well as questionable scientific data – questionable as in anybody can question it, after all to have an argument you must always have at least two points of view.

From the “saving” the industry point of view, there can be many counter arguments to the data that is presented. And this is quite understandable, after all their industry could be hit very badly. (This just reminds me that all businesses have a life time curve that goes from birth, to growth, to maturity and finally to demise. The time scale can be as short as a year to as long as a hundred years or more, but the end result is that it is replaced by something else).

Some of the arguments are saying that nets and not plastic bags are causing marine life casualties, that paper bags are a worse alternative (side stepping the plastic bag issue) and basically attacking the “plastic bag misinformation campaign”.

Very probably both sides are looking to make their points by reducing or ridiculing their opponents point of view. But the overall issue is still there – are plastic bags affecting our environment?

To get back to the plastic bag banning situation, where paper bags have the negative effect of more trees cut, the information that is being retrieved is very important. But it must also be as objective as possible. Having said that, we know that it takes literally centuries for plastic to degrade and this should be the foremost argument.

Just to expand a little on the paper bag argument, which is totally reasonable, the option is not to cut more trees. The options are to recycle and use bio-degradable alternatives.

In the old days, when plastic bags hadn’t been invented but grocery shops had, natural fiber bags were used and the customers were the ones who brought their own to the shop.

With just a little effort on the individual front, these campaigns wouldn’t be necessary.

Want to know about environment and natural living? Information, news and facts can be found at: http://natural-living-tips.com/

New technology cuts amazing CO2 emissions 99.5%

The Real CO2 Footprint of a Product?

We’ve certainly seen quite a few companies come out and say that their manufacturing facilities have a zero impact on the environment, meaning zero footprint, but indeed, there is much controversy on how to determine what a zero foot print is. It’s almost impossible to get to zero, even if a company goes and plants 10,000 trees over the course of 5-years.

The other day at a Think Tank meeting, we were talking about how to establish a complete CO2 discharge chain of a product, including all its components in the process of making it. From the wrappers, card board box, printing, assembly, energy to do all that, the distance the people traveled to work in what type of cars, etc. I mean really narrowing down the actual discharges.

Not because we are Global Warming alarmists, but because we feel it is not exactly correct for a company to claim Zero Emissions. And that we must have a more realistic view of the total process, Supply chain and all.

Many companies like Dell in Texas have stated that they have finally achieved zero emissions, but they were attacked for stating that, why? Because, everyone has a different concept of what nothing is. In other words we are all out there fighting over nothing and that makes no sense to anyone, no matter how you figure it.

Indeed, we should be applauding Dell for their solar panels, LEEDs certified warehouses and assembly plant and all their hard work and meaningful dedication to do the right thing. And yet, we are not doing that are we? Instead we find people attacking businesses, even those that go out of their way, spending millions of dollars to do the right thing. I ask are we doing the right thing by allowing persnickety environmental complainers to attack America’s greatest companies?

Lance Winslow – Lance Winslow’s Bio. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/.

Green's Meets

World Tech Update

Grass Root Efforts: Promote Earth Day

What is Earth Day?

While you have probably heard the words “Earth Day”, did you know there are two observations of Earth Day? The United Nations celebrates on the equinox; hundreds of countries celebrate Earth Day annually on April 22nd. Both events were birthed in 1969, with grassroots efforts, a focus on environmental awareness, and celebration of Earth.

Events to Leading to Earth Day

Prior to 1970, conservatism was an idea held by a minority of people. The notion that natural resources would become devastated to the point of extinction did not enter our collective thought. Pollution, from our buildings, cars, and behavior, was a normal industry by-product. The idea of being the world’s steward was lumped in a mindset of ‘a hippie thing’ and not understood by mainstream America. Two previous events tilted our environmental awareness: a book and a picture.

In 1962, marine biologist Rachel Carson published Silent Spring. The book talked about the commonly used, toxic pesticides used in agriculture and daily life. The title referred to the consequences of the devastating pesticides: a world without birds. Surprisingly, Silent Spring became a hit. Americans cared, and they wanted the facts.

In 1968, the world saw the entire Earth for the first time. Apollo astronauts photographed the planet on their flight home from the moon. The Earth looked beautiful with its swirls of blues and whites. The photo provided a startling awareness: people saw Earth as vulnerable and needing human care.

Earth Day is Born

In 1969, John McConnell promoted Earth Day as a global celebration of Earth’s gifts. The equinox seemed fitting time, as it was the mid-point of spring and autumn across the hemispheres. A peace activist, McConnell first presented his Earth Day idea to an audience at the UNESCO Conference on the Environment. He wanted Earth Day to be a global holiday, where the world celebrates Earth’s wonders and gifts.

On March 21, 1970, cities across the globe celebrated Earth Day. McConnell created an Earth Day proclamation that called upon people to take action against crises of the world, such as famine, war, and poverty. The proclamation also stated that participants would celebrate an international Earth Day to create a single community and embrace Earth’s gifts. The proclamation was endorsed by well-known people and leaders around the world: astronaut Buzz Aldrin, anthropologist Margaret Mead, inventor-scientist Buckminister Fuller, Japanese environmental scientist, Y. Fukushima, American senators, U.N. President S.O. Adebo, and UN Secretary-General Thant.

In April of 1970, the world celebrated another Earth Day event. The April 22nd event also began as a way to spread awareness of environmental issues. American Senator and conservationist, Gaylord Nelson, had actively toured the U.S. in the mid 1960’s with an environmental awareness agenda. Wanting the U.S. government to take an active role in environmental concerns, Nelson presented the idea for a national conservationist tour to President Kennedy, who supported the idea. While President Kennedy’s tour did not turn environmental issues into mainstream conversations, it was a beginning in changing America’s role in environmental issues. Nelson was inspired by college campuses’ widespread Vietnam protests, or teach-ins. He thought a nationwide conservationist teach-in would get more Americans involved in environmental issues.

Nelson presented his Earth Day idea to other government officials and news organizations. He promoted Earth Day to senators, governors, mayors, and college campuses’ newspaper editors. In November 1969, he formally announced a nationwide, environmental teach-in, called Earth Day, would be held in the spring of 1970. As the event became headline news, the public reacted enthusiastically. Nelson first handled Earth Day public relations from his senate office, but with the public’s overwhelming interest, the office moved into its own organization. Founder of Common Cause John Gardner helped with a temporary office, and college students helped field the office. Nelson appointed Dennis Hayes as coordinator of activities.

Approximately 20 million people celebrated the first Earth Day. In America, participation was high in schools, which ten thousand grade schools and high schools, two thousand colleges participating. Amazing numbers, considering the event started as a grassroots movement.

Government Actions

The strength of the Earth Day movement was clear to legislatures. Following Earth Day’s success, the U.S. government passed laws that targeted cleaner living. In 1970, The U.S. Environmental Protection Agency was established. The Clean Air Act followed with a focus on reducing air pollution, with the Clean Water Act doing likewise for water clean-up in 1972. The U.S. also passed the Endangered Species Act to protect animals from extinction.

Mainstream Americans talked about recycling and conservation. In the 1980’s, many people recycled within their neighborhood recycling programs. People’s awareness of their ecological responsibility became part of their lives and actions. Children learned the importance of taking care of their environment; they were taught to care for the earth and its animals. The iconic Smokey Bear (originated in the mid 1940’s) featured poster slogans, like “If not you, who?” and “Only you can prevent forest fires. We can’t.” Americans seemed to step-up to their roles as Earth trustees.

In the 1990’s, recycling programs reduced overall waste by twenty percent. With people and government taking responsibility, companies followed suit. Manufacturers looked at ways to reduce toxic by-products and appear environmentally responsible to their customers. Their marketing campaigns highlighted eco-friendly actions, like reducing environmental waste.

Resurgence

Even with progressive responsibility, people did not celebrate Earth Day as they had in the beginning year. Celebrations were still held, but they weren’t as widely attended or announced. In 1990, the original Earth Day coordinator, Dennis Hayes, organized a worldwide Earth Day. For the thirtieth anniversary of Earth Day, Hayes planned for a global celebration, with participation from countries around the world. The event was observed by 200,000 people across the globe. The movement continued with recognition that environmental issues impacted the world and spurred the international community to work as a unit and combat its shared problems. In 1992, leaders at the United Nations Conference on Environment and Development (UNCED) recognized their joint responsibility and planned for future projects on sustainable living.

Earth Day Birthday

In 2009, visionary Simon Ford led a grassroots effort on the internet. This global community focused on a renewed urgency about environmental issues. Their first major campaign focused on worldwide environmental crises, the responsibility of mankind to solve them, and a project to unite participants across the world. The event, Earth Day Birthday, formed, as a global event to celebrate Mother Nature’s gifts.

Successful Earth Day events in the past came from grassroots efforts in spreading environmental awareness. Earth Day Birthday joins online social networks with real world actions. Earth Day event organizers and participants find each other on the web. Supporters are spreading the word on environmental issues and taking action in their own communities. Earth Day Birthday provides the 20th century, grassroots effort in reaching eco-friendly people and making an impact on the planet.

For more information about Earth Day Birthday, this site provides Earth Day Birthday campaign details:
www.eventslisted.com/eventlaunchstrategies/category/launch-strategies/earth-day-birthday

Jennifer Akers is a freelance writer, book reviewer, and editor. She writes about family, education, business, and social marketing. Her eco-friendly passions started with an interest in making a difference in the planet and joining Earth day Birthday. To find out more about her freelance writing life, please visit: http://www.Squidoo.com/JenniferAkers

Some Eco-Friendly Green Thoughts

How often when you go to the grocery store are you asked if you want paper or plastic grocery bags?  Well the best answer to that would be NEITHER.  To keep the U.S. stocked with paper and plastic grocery bags, takes about fourteen million trees and twelve million barrels of oil every year! Investing in a few reusable bags makes a lot of sense.

Think about those little paper receipts you get at the gas pump and the ATM machine.  If all people would simply note it in their checkbook, or in a small notebook when they made a purchase or withdrew money, it would be saving enough paper to encircle the globe fifteen times!

If every American would by one roll of recycled paper towels instead of the others, it would save over half a million trees. And how about turning the car off when you are waiting for someone, in the drive-thru lane  or stuck in a huge traffic jam?  When a car idles for more than a minute it is polluting the air and wasting your gas.

Cordless phones are replacing conventional phones.  But think about it… sitting in a recharging cradle and using up your electricity  twenty-four hours a day and every day of the week! Replace one or two cordless phones with your old conventional ones and you’ll save energy.  The old fashioned ones use only a tiny bit of electricity, and will work when the power is off. If you insist on the convenience of cordless phones, make sure the ones  you do get are Energy Star-rated, for high energy efficiency.

Lisa is a freelance writer with a specialty in Internet content and SEO articles. She has written thousands of articles, hundreds of ebooks and thousands of website pages and related content. She has also authored her own books and works as a consultant to other writers, Internet marketers and Internet businesses. Professional wordsmith for hire: gamer, wife, mother, entrepreneur, published poet, co-owner of game guides company (http://www.liti4.com), public speaker and Internet business consultant. You can learn more or follow Lisa’s blog from her website: http://www.freelancewriter4hire.com

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